Friday, December 27, 2013

NEWS: Melinda Looi & Amber Chia Launch "ML x AC" Chinese New Year Collection 2014

Presenting Malaysia fashion's most exciting collaboration this Chinese New Year - ML x AC!

Jointly designed by accomplished fashion designer Melinda Looi and top celebrity model Amber Chia, the collection, titled Yuan: The Beauty of Serendipity , was inspired by the Chinese concept of yuan ( 缘 ) , described as “the "binding force" that links two persons together in any relationship”. In English, the word yuan is most closely translated to serendipity, which also means “finding something good without looking for it”.
“Today’s women are looking for pieces that can be mixed and matched with 
existing items in their wardrobes. Take myself for example, I have a Chinese jacket that I wear all the time for events – be it work or private functions, I can just pair it with anything from jeans to a formal dress. Because it is so versatile, I don’t just limit myself to wearing that jacket for Chinese New Year,” said Amber.
Yuan: The Beauty of Serendipity is a collection that goes beyond typical Chinese New Year offerings. Melinda and Amber designed the collection with the lifestyle of modern day ladies in mind. The collection combines bright, auspicious colours with a variety of fabrics and textures to represent the many faces and personalities of people that touch our lives.

From traditional and elegant qipao , youthful dresses with an Oriental touch, and roomy A-lined blouses to modern structured vest and pants suitable for the office – ML x AC carries something to suit any personality or lifestyle requirement.
There is even a range of fun, casual polo garments for the entire family
consisting of tops for men, women, little boys, and girls,
as well as adorable matching mother/daughter polo dresses.
The collection retails from RM88 onwards, and is available online at: at www.MLxAC.comZalora Malaysia, Singapore, Hong Kong, Brunei. Retail distribution will be via the Melinda Looi showroom in Bangsar, Parkson Pavillion, and Parkson KLCC. 

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